Trust after infinite content

The internet already made publishing cheap. AI makes the production of convincing content cheap too: text, images, summaries, arguments, advice, voices, and soon entire experiences.

The overlooked problem is not that everything will be fake. It is that everything will be plausible.

Plausibility is dangerous because it asks less from the reader. It sounds coherent enough to move on. It gives the comfort of understanding without always requiring the work of verification.

In that world, trust cannot come only from polish. Polished language may become the default surface of low-effort communication.

Trust will depend more on context, provenance, relationships, accountability, and the history of someone being careful over time.

This is a social problem before it is a technical one. We will need better tools, but we will also need better habits for deciding who and what deserves belief.